Starbucks Korea Sales Plunge After 'Tank Day' Campaign Backlash

Starbucks Korea experienced a significant sales drop following its controversial 'Tank Day' ad campaign, with the Shinsegae Group chairman urging the public not to target employees.

Tue May 26 2026

'Tank Day' Campaign Sparks Controversy, Sales Decline

Starbucks Korea has experienced a 'very significant' drop in sales following a backlash against its recent 'Tank Day' advertising campaign. According to the local operator, the campaign drew criticism for evoking memories of a past crackdown, leading to strong consumer disapproval.

Shinsegae Chairman Urges Protection for Employees

The chairman of Shinsegae Group, the operator of Starbucks Korea, has appealed to the public not to direct any anger towards their employees and frontline staff in response to the controversy. This move is seen as an effort to protect employees from the direct and indirect consequences of the dispute.

*Source: Al Jazeera, Channel News Asia (2026-05-26)*

Tags: #Starbucks #TankDay #SalesDrop #ShinsegaeGroup #CorporateControversy