Chung Yong-jin Apologizes for Starbucks Korea's 'May 18 Mockery' Marketing

Shinsegae Group Chairman Chung Yong-jin issued an apology for Starbucks Korea's marketing campaign, which was criticized for mocking victims of the May 18 democratic uprising. He stated that he takes full responsibility for the matter.

Tue May 26 2026

Starbucks Korea's Inappropriate Marketing Controversy

Chung Yong-jin, Chairman of Shinsegae Group, officially apologized on May 18, 2026, for Starbucks Korea's inappropriate marketing campaign. The campaign sparked widespread controversy, as it was perceived as mocking the victims of the May 18, 1980 democratic uprising. He stated that he sincerely bows his head in apology and seeks forgiveness from the bereaved families of May 18 democratic uprising victims, the bereaved family of Park Jong-chol, citizens of Gwangju, and the South Korean people who felt deep hurt and disappointment over this matter.

Chairman Chung Yong-jin Takes Responsibility

Chairman Chung emphasized that he takes very seriously the fact that many people felt deep pain and anger because of Starbucks Korea's inappropriate marketing campaign. He stated that he would make no excuses and that he is solely responsible for this matter. This statement is interpreted as his direct acknowledgment of the criticisms regarding the company's social responsibility and lack of historical awareness.

*Source: YouTube: Associated Press (2026-05-26)*

Tags: #ChungYongjin #ShinsegaeGroup #StarbucksKorea #May18Uprising #Apology