Original Source
Catholic Church 'Brand Up', UK Art Exhibition 'Brand Down'
The Catholic Church: 'Brand Up' with Youth Return to Faith
Brand strategist Donny Deutsch highlighted the Catholic Church for a "Brand Up" rating, noting a significant surge in church membership among young people, especially during these stressful times. This trend suggests that young individuals are seeking solace in faith amidst the chaos of modern life. Deutsch emphasized that the valueless void and emotional and mental savaging caused by smartphones and social media are driving the youth to seek "something bigger, something deeper, something real."
UK Art Exhibition: 'Brand Down' due to Antisemitism
Conversely, a British art exhibition received a "Brand Down" rating. The exhibition at the Joseph Wales Gallery in Britain displayed drawings depicting Jews as baby-eaters with blood coming from their mouths, sparking outrage and severe criticism for its antisemitic content. Deutsch commented that such displays are incomprehensible and demonstrate how antisemitism permeates every aspect of society, leading to calls for the exhibition's closure.
United Airlines, Hershey, and Super Mario Bros.: Mixed Brand Fortunes
United Airlines earned a "Brand Up" for its "Relax Row" initiative, allowing passengers to purchase three middle seats to create a bed, complete with cushions, pillows, blankets, and plush toys for children, enhancing comfort on long flights. Hershey also received a "Brand Up" after it announced a shift back to its classic recipe for Reese's products following consumer backlash over changes in ingredients. Additionally, "Super Mario Bros." movie recorded over $327 million in box office revenue, marking a significant "Brand Up" for the franchise. In contrast, Fenway Park saw its "Brand Down" due to the introduction of a new "Lobster Poutine" dish. Lastly, the popular social media trend of the "Platypus Pout" (formerly known as "Duck Lips") was deemed a "Brand Down" as it represents "everything wrong with society," capturing the essence of current shallow beauty standards.
*Source: YouTube: MSNBC (2026-04-07)*
