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Prime Video Unveils Filipino Romance Drama 'Love Is Never Gone'
Prime Video's Original Content Strategy in the Philippines
Prime Video is strengthening its original content offerings in the Philippines, reflecting a strategy to deliver stories that resonate deeply with local audiences and their cultural identity. Filipino viewers are not just seeking English content; they crave narratives that mirror their lives and heritage. Prime Video addresses this demand by collaborating with local production companies and talented creators to produce content imbued with unique Filipino sensibilities.
'Love Is Never Gone' Cast and Premise
The newly released romance drama, 'Love Is Never Gone,' stars Joshua Garcia and Ivana Alawi. The trailer hints at a passionate love story set against the backdrop of Morocco, building anticipation among viewers. The series follows two protagonists working for their livelihoods, symbolized by the line 'Where there's money, that's where I go,' who become entangled in unexpected events as they search for love. The drama features themes of love, separation, and reunion, characterized by diverse action sequences and an emotional storyline. The cast also includes notable actors such as Jameson Blake, Michael De Mesa, Epy Quizon, and Dina Bonnevie, enhancing the series' appeal.
K-Content Lineup and Global Expansion
In addition to Filipino content, Prime Video is expanding its reach in the Asian market by featuring a diverse lineup of K-Content. Korean dramas such as 'Final Table,' '9 to 6,' and 'A Love Other Than Yours' are included in their offerings, with 'A Love Other Than Yours' particularly anticipated as an emotional romance drama starring Seo Kang-jun and Ahn Eun-jin. Prime Video continues to invest actively in culturally specific content from various regions, aiming to provide these stories to a global audience and solidify its position as a leading global streaming platform. The company believes that authentic local content can overcome linguistic and cultural barriers to achieve international success.
*Source: YouTube: ABS-CBN News (2026-04-16)*
