Original Source
South Korea's Drying Booze Culture Leaves Bars Parched
Shifting Drinking Culture Among South Korean Youth
South Korea is experiencing a noticeable shift in its drinking culture, particularly among its younger generation. The case of Kim Min-ha, a 21-year-old student at Sookmyung Women’s University, exemplifies this trend. She often opts for cafes and new drinks with fellow club members after meet-ups, and even when going out for beer, only a few order alcohol. Kim notes that their gatherings typically start at 6 PM and conclude around 8 or 9 PM.
Declining Alcohol Consumption and its Impact
Kim’s experience reflects a broader trend of decreasing alcohol consumption across South Korea. What was once a culture heavily reliant on drinking at social gatherings is now evolving. The younger generation increasingly prefers non-alcoholic options like cola over alcoholic beverages. This shift directly impacts the revenue of bars and pubs, compelling the industry to adapt to these new consumer patterns and preferences.
*Source: SCMP (2026-03-26)*
