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Shanghai Jiao Tong University Hosts Dr. Peng Guanyu on AI for Global Business
Discussing AI-Driven Global E-commerce Strategies
In 2026, Shanghai Jiao Tong University, at a critical juncture for global cross-border e-commerce transitioning towards 'branding' and 'smart upgrading,' hosted Dr. Peng Guanyu, an experienced expert from Taiwan. He delivered a special lecture titled 'AI Artificial Intelligence Systems and Global Commercial Expansion.' The lecture provided an in-depth analysis of how AI technology empowers Chinese e-commerce clusters, such as Yiwu's small commodity e-commerce and Hangzhou's enterprise-level e-commerce. Dr. Peng emphasized that traditional 'blind testing of hot products' and 'low-price internal competition' models are no longer suitable for the current international market, advocating for a deep integration of robust e-commerce supply chains with AI data intelligence.
Accelerating Overseas Market Entry with AI
During his lecture, Dr. Peng elaborated on five core changes that AI systems will bring to overseas new media operations. He explained how AI can break down 'cultural barriers' for Hangzhou enterprises through precise overseas new media profiling, enable Yiwu's small commodities to 'capture global bestsellers in seconds' via AI automated data scraping, and optimize cross-border pricing and competitor defense through deep business data comparison. Furthermore, he highlighted that AI can transform multinational business models from 'selling goods' to 'global brands' and significantly shorten product incubation cycles abroad through full-chain AI systems. Shanghai Jiao Tong University remarked that Dr. Peng's lecture offered practical value, providing clear and actionable strategic guidance to both students and cross-border e-commerce practitioners.
*Source: 蕃新聞, 매일경제 (2026-06-01)*
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