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Hong Kong Tourism Board Invited 1,730 Influencers Over Two Years
The Hong Kong Tourism Board invited over 1,730 influencers with a combined following exceeding 1.6 billion to the city between 2023 and 2024 to promote tourism.
Influencer Marketing for Hong Kong Tourism
The Hong Kong Tourism Board invited over 1,730 influencers from around the world to the city between 2023 and last year. These internet personalities collectively boast a following exceeding 1.6 billion. This initiative highlights the Hong Kong government's proactive efforts in utilizing influencer marketing to revitalize its tourism industry.
Tailored Itineraries for Targeted Market Engagement
In response to an inquiry from lawmaker Chan Hoi-yan, the Culture, Sports and Tourism Bureau stated that the board invited 1,730 influencers over two years, providing itineraries tailored to their specific markets and audiences. The board plans to continue developing themed content in 2026-27.
*Source: SCMP (2026-04-18)*
