Original Source
Spanish Streetwear Brand 'Nude Project' Opens Los Angeles Pop-Up
'The Leisure Club' Collection and Brand Philosophy Unveiled
Spanish streetwear brand 'Nude Project' has opened a pop-up store in Los Angeles, unveiling its new collection, 'The Leisure Club'. Bruno Casanovas, co-founder and creative director, explained that this collection goes beyond simple apparel, aiming to create a community and a utopian space. He highlighted the importance of sport and youthful energy, emphasizing youth as an energy rather than an age.
Collection Reflects LA's Perfect Climate and Retail Strategy
Casanovas stated that the colorful apparel collection is perfectly suited for Los Angeles (LA)'s climate, where visitors can wear hoodies or knit pieces in the afternoon despite the daytime heat. He also noted that LA is a highly resourceful place for content creation and that the brand aims to provide a space where people want to spend time, connect, and enjoy, rather than just a transactional buying experience.
Immersive Experience Points to the 'Future of Retail'
The pop-up store features arcade machines, a coffee bar, and DJ sets, encouraging visitors to engage in various activities. Casanovas asserted that the future of retail involves creating spaces where more than just selling clothes happens, and 'Nude Project' intends to be at the forefront of this evolution.
*Source: YouTube: Associated Press (2026-04-04)*
