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Japan's Long-Selling 'Bakauke Rice Crackers' and 'Crab Sticks' Production Secrets Revealed
Secrets of Japan's Popular Long-Selling Products
Bakauke rice crackers, a specialty of Niigata Prefecture, and crab sticks from Kanazawa, Ishikawa Prefecture, are iconic long-selling products that have been loved in Japan for many years. To uncover the secrets behind their sustained popularity, announcers from local broadcasters TV Niigata and TV Kanazawa infiltrated their respective manufacturing plants. This special feature reported on the reasons why these universally known hit products continue to sell consistently.
Harmony of Advanced Technology and Tradition
The factory tours revealed that both Bakauke rice crackers and crab sticks are produced through a combination of long-standing traditional manufacturing techniques and modern production technology. The world's first crab stick, in particular, owes its longevity to innovative ideas. This special report was featured on the 'news every.' broadcast on April 3, 2026, delivering the hidden stories and success strategies of these popular products to viewers.
*Source: YouTube: 日テレNEWS (2026-04-04)*
