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Japan's cherry blossom season is here, but stubborn inflation and the economic fallout from the Iran war are dampening excitement for traditional hanami parties.

Cherry Blossom Season Under Inflationary Pressure

Cherry trees are in full bloom across Japan, heralding spring, but this year's hanami picnics are expected to be affected by high inflation and the economic repercussions of the war in Iran. These traditional gatherings, popular with both locals and tourists, usually feature food and festivities, but economic strains could lead to reduced participation this year.

Decline in Cherry Blossom Viewing Intent

A survey by Intage revealed that only 38% of Japanese plan to attend a cherry blossom viewing event with family, friends, or colleagues. This figure suggests a decrease in participation intent compared to previous years, indicating that rising costs and an uncertain economic outlook are impacting spring celebration plans.

*Source: SCMP (2026-03-27)*

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