Original Source
China's Youth Embrace 'Ita Bag' Fashion to Showcase Fandom
'Ita Bag' Craze Among Chinese Youth
Chinese youth are enthusiastically adopting Japan's 'ita bag' fashion accessory style to showcase their admiration for beloved anime and real-life idols. This involves adorning bags with plushies, badges, or small cards representing their favorite characters or personalities. On China’s popular lifestyle-sharing platform, RedNote, the hashtag #tongbao (痛包), which is the Chinese translation of ita bag meaning 'painful bag,' boasts an impressive 2.3 billion views, highlighting its immense popularity.
Creative Designs Reflecting Fandom
The 'ita bag' trend originated in Japan around the 2010s, evolving into a distinct subculture where individuals boldly display their passions and interests. Chinese youth have eagerly embraced this culture, elevating it with their imaginative designs to express their unique personalities. This fashion trend serves as more than just an accessory; it has become an important means for the younger generation to outwardly express their deep affection and identity connected to their favorite interests.
*Source: SCMP (2026-03-21)*
