Fujiya Reduces Package Colors for Snacks, Don Quijote Adopts White Packaging

Fujiya has decided to reduce the number of colors used in the packaging of snacks like 'Country Ma'am' due to rising raw material costs driven by Middle East tensions. Meanwhile, Don Quijote is introducing white packaging for 26 of its private brand products to cut costs and maintain low prices.

Mon Jun 01 2026

Fujiya Decides to Reduce Snack Package Colors

Fujiya has informed its business partners that it will reduce the number of printing colors used on snack packages, including for 'Country Ma'am' and 'Home Pie,' starting in July. This decision comes as raw material costs and packaging material expenses have increased due to the worsening Middle East situation. The company stated that this change is an unavoidable measure to maintain product quality and ensure a stable supply.

Don Quijote Adopts White Packaging for Private Brand Products

The group operating Don Quijote will change the packaging of its private brand (PB) products to white in approximately 670 stores nationwide starting this month. The target items include 26 commonly used daily necessities such as mineral water and toilet paper. This strategy aims to reduce production costs by using fewer colors, thereby enabling the continuous sale of products at low prices. Don Quijote clarified that this packaging change is unrelated to the Middle East situation.