Original Source
Thai Hotels Target Asian Guests Amid European Decline
Thai Hotels Boost Services for Asian Travelers
Thai hotels are focusing on the Asian market in response to a decline in European visitors. A beachfront resort in Koh Samui now offers private photo sessions with a dedicated photographer, guiding guests to the resort's most camera-ready spots for 20 minutes. This reflects a strategic shift to cater to the preferences of Asian travelers.
Strategic Shift Amidst European Tourist Decline
Centara Life properties are adapting by offering late-night noodle bowls to cater to regional tastes, and Centara Hotels & Resorts are increasingly tailoring their offerings. This pivot is a direct response to a decrease in European visitors, partly attributed to conflicts like the Iran war, indicating a reshaping of Thailand's tourism industry towards greater reliance on the Asian market.
*Source: SCMP (2026-04-23)*
