Original Source
Japanese Firm Leads Halal Wagyu Boom, Expanding to Muslim Markets
Growing Demand in Halal Markets
The global Muslim population is expanding, and with it, the demand for Halal food is on the rise. A meat processor in Tokushima Prefecture, western Japan, is strategically leveraging this trend. While Tokushima is not widely known for beef production, this firm accounts for 80% of Japan's beef exports to Muslim countries, establishing itself as a key player in this niche market. Around ten years ago, Tanifuji Hayato, director of Nishiawa Beef, recognized the untapped potential of the Halal market when his company primarily sold beef only within Japan.
Strict Halal Processing and Localization Efforts
Tanifuji studied Halal processes overseas before establishing his facility. Halal certification involves strict rules, such as processing beef while facing the holy city of Mecca, and these rules can vary by country. Furthermore, as Islam prohibits alcohol, knives and tools are meticulously cleaned in boiling water. Tanifuji has hired 12 Indonesian staff, including certified Halal handlers, and supports them by providing housing and food. He even learned Indonesian to communicate effectively with his team, demonstrating a deep commitment to cultural understanding.
Expanding Exports and Future Vision
Initially, the company was only certified to export Halal beef to Indonesia. Now, it ships to 13 countries and regions, including the United Arab Emirates (UAE) and Taiwan. In fiscal 2024, the firm accounted for approximately 80% of Japan's beef exports to the Islamic world. Tanifuji recently met with a key Malaysian client to discuss adjusting how the meat is cut and shipped, further cementing his commitment to meeting specific market needs. He aims to continue expanding and providing quality Halal Wagyu to Muslim people around the world.
*Source: YouTube: NHK World-Japan (2026-04-14)*
