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Sephora Launches App on Conversational AI Service ChatGPT
Sephora Launches App on ChatGPT
Global beauty retailer Sephora has launched an app on the conversational artificial intelligence service, ChatGPT. This launch is seen as part of a strategy to leverage AI technology to provide customers with a customized shopping experience. Users will be able to access the Sephora app within ChatGPT to obtain various beauty product information and receive personalized recommendations.
Expectation of Personalized Beauty Shopping Experience
Through its integration with ChatGPT, Sephora plans to help customers find suitable products more conveniently and efficiently. This service focuses on creating a personalized shopping environment by utilizing AI's conversational capabilities to answer user questions and suggest products based on skin type or preferences. This is expected to open new horizons for the application of AI technology in the beauty industry.
*Source: 약업신문 (2026-03-29)*
