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Shinsegae Group is partnering with US-based Reflection AI to build a large-scale data center and integrate AI technology across its retail operations to overcome current market challenges.

Shinsegae Group Integrates AI into Core Retail Business

Shinsegae Group is set to fully integrate AI technology into its core retail business through a partnership with US artificial intelligence (AI) firm Reflection AI. The two companies are jointly developing South Korea's largest data center, boasting a 250-megawatt capacity. This initiative aims to apply AI across all retail processes, addressing challenges such as domestic consumption stagnation and fierce competition from e-commerce, which have been impacting offline retail.

Seeking Retail Innovation through AI Technology

Through its collaboration with Reflection AI, Shinsegae Group plans to implement AI technology in various aspects of its retail operations, including logistics, inventory management, sales, and marketing. This AI-driven innovation is expected to enhance efficiency and improve customer experience. The group reportedly signed a relevant agreement with Reflection AI on the 16th in San Francisco, USA.

*Source: 매일경제 (2026-03-17)*

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